China’s Single’s Day, which is also known as Black Friday in the West, was a subdued affair this year. Despite the event’s reduced impact, Alibaba still posted record orders.
Baby formula, vitamins, and skincare products are among the top selling items in the world’s largest consumer market.
Australia and New Zealand’s products are becoming more popular in China.
Despite the slowdown in China’s overall consumption, Alibaba is still facing regulatory scrutiny. There is also a global supply chain crisis.
The Alibaba Festival is a multi-day event that was created by the e-commerce giant in 2005. It became the world’s most successful marketing campaign.
On November 11, China’s Singles Day was launched to encourage people to shop for gifts. This year, the event saw record sales.
Four years ago, Alibaba’s single-day sales reached less than half of that amount.
Despite the uncertainties around the results, demand for Australian products remained strong across Tmall.
While traditional categories such as baby food and mother and baby care are expected to perform well, the COV-19 pandemic has led to a renewed focus on well-being and family time.
Australia is expected to perform well in terms of categories addressing these two trends.
Despite the global supply chain issues caused by the COVID-19 pandemic, most Australian companies participating in the festival have sourced their logistics solutions from Cainiao.
Last year, Australia was the fourth most popular seller to China by GMV.
Infant and toddler nutrition, and adult milk powder were the top three categories sold to Chinese consumers from Australia last year.
In New Zealand, there have been Singles Day sales from stores like The Iconic. You can save on your purchase from The Iconic with a The Iconic coupon code.